If you’re a coach – or currently training to become one – you’ve probably asked yourself: “How can I grow my coaching business in a way that feels sustainable, valuable, and true to my purpose?”
You’re not alone.
Many coaches reach a point where their time is fully booked, their income plateaus—or they’re running their coaching business alongside a full-time job or family commitments – and begin looking for ways to expand what they do without losing the personal touch that makes coaching so powerful.
One of the most effective – and accessible – ways I’ve seen coaches do this (including in my own business) is by creating an online course.
Why Online Courses Make Sense for Coaches
Let’s be clear: an online course doesn’t replace coaching – it enhances it.
Some of the benefits of having an online course include being able to share your message and expertise more widely, giving your clients a resource they can revisit between sessions, and enabling you to support more people without working longer hours.
So, whether your goal is to create an additional income stream, serve a broader audience, offer more value to your clients, or simply work more flexibly, an online course can help you do just that.
It also gives your coaching business something it often lacks in the early stages: scalability. Your time is precious, and you’ll quickly realise that there’s a limit to how many 1:1 sessions you can deliver each week. With a course, you create something once that can continue delivering value, day after day, often while you’re focused on other areas of your work—or even taking time off.
